Heiden Cycle Works — Handbuilt in Australia

The bike the industry
never made you.

One frame, built to your body and your riding. Whether you ride on road, off road, or something in between — you decide.

Build Yours
The Story

Your frame. Your ride.

Most bikes are built for an imaginary average rider. A Heiden Frameset is built around you — adaptive geometry driven by your body’s proportions, not a size chart. Pick anything from a 30mm slick to a 2.4″ mountain tyre, handling from stable to agile — everything is down to you.

RoadGravelMountain

Gravel

Versatile clearance, confident handling — equally at home on dirt and tarmac.

Configure Your Heiden

Built from personal frustration.

I spent years unable to fit on standard bikes — adjusting stems, swapping cranks, spending money trying to make something work that was never designed for me. In 2011 I started ordering my own frames built to spec, and everything changed.

You don’t have to be an outlier to be failed by the bike industry. Heiden exists for anyone who’s ever felt like bikes just weren’t made for them.

Read the Full Story

2011

First custom frame ordered

The years between

Stems, cranks and spacers — learning what fit really means

2020

First prototypes created

2026

Heiden Cycle Works opens its doors

You

The next frame is built around you

Common Questions

Before you build.

A few things people usually want to know first.

How long does a custom build take?›

Once your design is approved, it’s a 4–6 week turnaround. Some delays can occur for particular components — ask ahead for clear lead times.

Can I build a road, gravel or mountain bike with the configurator?›

Yes — all three, and everything in between. We don’t believe in strict categories: every Heiden lives on a spectrum, and the configurator lets you pick exactly where on that spectrum your bike sits — tyre clearance, geometry and components to match.

How does the ordering process work?›

Configure your frameset on our builder, pick your components and extras, and pay a $500 deposit to start the process. A complete render of your frame is then created for you to view and adjust until it’s exactly right. Once you’re happy, everything is ordered and goes into production — and when your bike is complete it’s either shipped directly to you or ready for pickup from our showroom in Brisbane.

See all questions ›

Ready for a bike that fits?

Put in your details, choose your terrain, and get a Heiden built around you.